Wed, 6 May
Structure your idea's current state
Practical output: Documented current state and next steps
Bonus: Offer validation checklist
Sales Accelerator for Corporate Leaders Building Their Own Business
For corporate leaders who started a business and need their first clients outside their network. We help you build a sales system that works whether you're doing consulting, high-ticket coaching, or a B2B product.
10 spots
per cohort
2 hrs
a week
4.8
Once
a year
What's included
10 live sessions
Learn directly from our mentors team in a real-time, interactive format.
Group coaching
Space to get personal support along the journey.
10 spots only
To keep it personal each cohort has only 10 spots.
AI automations set-up
We share the AI automations we built with Claude and show you how to replicate them for your own business.
Chat support
You have mentor support between the sessions via the chat.
Peer community
Community of corporate leaders starting their business.
What you walk away with
1-5 new clients during the program
Audited offer and landing page that converts clients
Tested sales system that works for a senior leader
AI setup to run your customer acquisition
LinkedIn personal brand
This is for you if
You have an offer. Consulting, coaching, investment, or a B2B product. Maybe one or two network clients. But outreach gets ignored, nothing converts beyond people you already know, and you can't tell what's broken.
You've been working on this for a while. Refined the offer, posted on LinkedIn, talked to people. But nobody outside your network has paid you yet and you keep overthinking what to do next.
10–20 years in corporate. You know exactly what you're good at. What you don't have is the deadline, the system, and the peer group that forces you to actually do it.
100% remote
Weekly Curriculum in Details
01
Wed, 6 May
17:00 – 19:00
02
Wed, 13 May
17:00 – 19:00
03
Wed, 20 May
17:00 – 19:00
04
Wed, 27 May
17:00 – 19:00
05
Wed, 3 Jun
17:00 – 19:00
06
Wed, 10 Jun
17:00 – 19:00
07
Wed, 17 Jun
17:00 – 19:00
08
Wed, 24 Jun
17:00 – 19:00
09
Wed, 1 Jul
17:00 – 19:00
10
Wed, 8 Jul
17:00 – 19:00
01
OFFER CLARITY
1 session
Structure your idea's current state
02
POSITIONING
3 sessions
Define the positioning that converts
Wed, 13 May
Customer research with AI + Interviews
Practical output: Defining your target customer & creating its AI synthetic user
Bonus: Customer interview guidelines
Wed, 20 May
Competitor research with AI - a goldmine of information
Practical output: Competitor research summary and key features of your idea identified
Bonus: Creating a competitor analysis & tracking AI agent
Wed, 27 May
Your business idea value proposition & positioning
Practical output: Clear and validated positioning of your offer
Bonus: Business Propositioning Framework
03
SALES READINESS
2 sessions
Prepare your landing page and LinkedIn
Wed, 3 Jun
Audit your landing page for conversion
Practical output: Conversion-ready landing page
Bonus: SEO & GEO optimization checklist
Wed, 10 Jun
Audit and update your profile to attract leads
Practical output: LinkedIn sales plan (via personal or company page)
Bonus: Personal brand content plan
04
SALES
3 sessions
Get first clients and enhance your offer
Wed, 17 Jun
Getting first customers - free sales techniques overview
Practical output: Your GTM tactics report
Bonus: 50+ free marketing channels
Wed, 24 Jun
How mentors got their first clients — case studies
Practical output: Your personal go-to-market plan based on what works for your offer type
Bonus: Real benchmarks, message scripts and tactics from our mentors
Wed, 1 Jul
Sales system: funnels, messages and scripts that convert
Practical output: Your outreach sequence and sales script ready to send
Bonus: Message templates for cold outreach, follow-ups and discovery calls
05
BONUS
1 session
Evaluate your results and plan the next steps
Wed, 8 Jul
Evaluate your results and plan the next steps — office hours
Practical output: Your personal next steps defined
Bonus: Business Roadmap template
+ Every participant gets a 1-1 session with 12BRAVE founders at the end of the program
With 4-6 hours per week on your own project, you'll finish with a validated idea, your first customers, and a clear go-to-market plan
Book a free call - see if it's a fitYou book a 30-minute call. We look at your situation together, your idea, your timeline, where you are stuck. No pitch, pressure. Afterwards you can decide if our program is what you need or not
Packages
Our structure and mentoring will help you to get a validated idea, your first customers, and a clear go-to-market plan. Just with 8–10 hours per week.
Starter Program
Best for self-driven professionals who want to follow the 12BRAVE system, attend live sessions, and get community support.
-
Access to all live sessions & materials
-
Shared community
-
Group mentoring sessions
-
Access to a chat with all program mentors
-
3 months access to our paid community for continuous
support
You can switch to the third one at any time,
Can be paid from your corporate training or coaching budget
Claim the money back from your taxes as an educational expense.
Accelerated program
Best for professionals who want 1-1 mentoring, personal feedback, and a clear next-step plan.
-
Everything from Starter Program
-
Personal homework review
-
Personal homework review Four 1-1 mentoring sessions with
12BRAVE founders
-
End-of-program review & next steps call
You can switch to the third one at any time,
Can be paid from your corporate training or coaching budget
Claim the money back from your taxes as an educational expense.
Partner Program
Best for professionals ready to go all in — with execution support, personal brand strategy, and direct collaboration with 12BRAVE founders.
-
Everything from Accelerated program
-
2 months of personalized work with us on your project
-
Execution support in sales
-
Personal brand review
-
Linkedin page setup and first content plan
-
12 months access to our paid community for continuous
support
Can be paid from your corporate training or coaching budget
Claim the money back from your taxes as an educational expense.
What our alumni love
«I'm building a business that solves a real pain I personally experience and this course gave me the momentum, tools, and support to do it outside my comfort zone.»
«Things finally clicked. I tested everything in practice — every concept, every tool, every assumption. And now I have one coherent system that actually works for me.»
«I came to the program with a big idea that would have probably flopped because I started building before speaking to potential customers and understanding their pains. My plan has changed: start small, build credibility and a community, and only then build my product.»
Alumni
We are trusted by leaders from top European companies
Meet Your Team
Our mentors have built successful businesses, starting on the side. They
share proven strategies
and shortcuts to help you launch your side business and give
personal support.
Victoria Sheer
Amsterdam
12+ years in Product Leadership (SAP, Henkel, Aldi Sud).
Portfolio Career since 2019 (100+ paid mentorings, 30+ trainings, consulting practice, community builder).
Ekaterina Servetnik
Dusseldorf
17+ years in consulting, CX, digital & strategy.
Go-to-market advisor for startups & scale-ups (SaaS, AI driven)
Florian Klein
Allgau
Former global head of Strategic Foresight of a Big4 firm.
Co-Founder of ananki.ai, world's first automated neural-AI foresight engine.
Artem Koren
New York City
Co-founder and Chief Product Officer at Sembly AI (2M ARR)
BS in Computer Science (Columbia University) and MBA (NYU Stern)
Nils Stotz
Berlin
Head of Product - Experimentation at Zalando.
Published 3 Books. Created 3 Online-Courses with 1,500+ Students
Maria Ledentsova
Berlin
Founding marketer at a design agency - drove 2x+ revenue growth.
Grew LinkedIn personal brand to 18k+ followers.
Clyde Araujo
Koblenz
15+ years global business leadership experience at Henkel, Metro, Huawei
Startup Advisor on Martech, Data Monetisation and IoT
Joao Moita
Lisbon
Community Builder and Entrepreneur
Founder of Product Weekend community live in 15+ countries
Catia Nunes
Lisbon
Growth and Performance Marketing Leader with over 10 years of experience
Ayushman de Lang-Talwar
Amsterdam
Cofounded Hable - accessibility startup (exited)
Led multiple products to +€xxM revenue
Ruzgar Zere
Tallinn
Built and scaled a B2B SaaS to 350+ paying customers
Shipped and operated the product end-to-end as a solo founder
Andrey Dyatlov
Paris
CEO and Founder of Rapid Delivery Analytics
His clients include PepsiCo, Unilever, Volkswagen and Ferrero.
FAQ
What does getting first clients actually look like inside the program?
The program takes you through offer clarity, targeting, outreach, and conversion in a structured sequence. You test with real people, get feedback from mentors and peers, and adjust until something converts. Most participants get their first paying client during the program. All of them leave with a tested marketing plan and a clear next step.
Will I have time to participate while keeping my main job?
Yes. The program is designed for full-time professionals. Live sessions are 2 hours a week. Homework takes around 3 hours. If you have been spending evenings reading about getting clients without making progress, you are already spending this time. You are just not getting results from it yet.
Is this a "quit your job" program?
No. You keep your job the entire time. The program is built specifically for people who are not ready to quit and should not have to. You build something real alongside the salary. If at some point you want to make a bigger change, you do it from a position of strength, not a leap of faith.
I have an offer but nobody outside my network is paying for it. Is that fixable?
Yes. That is the exact problem 12BRAVE is built for. Most people who join have an offer that makes sense on paper but is not converting. The issue is almost never the idea. It is the positioning, the targeting, or the outreach. That is what the first weeks diagnose.
What if I do everything and still don't get clients?
If you show up and do the work, you will make progress. That is not a marketing line, it is what the structure is built for. If you ever feel stuck, we offer additional 1-1 coaching at no extra cost until you get your first clients. We only accept people we genuinely believe we can help. That is what the 30-minute call is for.
I have already tried getting clients on my own. What will 12BRAVE do differently?
Solo trying has no feedback loop. You do not know if the problem is the offer, the message, the channel, or the targeting so you keep adjusting the wrong thing. 12BRAVE gives you a structured way to diagnose what is actually broken, a group of people at the same stage to pressure-test your thinking, and mentors who solved the same problem in the real world.
Will this work for consulting, coaching, or a B2B product?
Yes. The client acquisition mechanic is the same across all three. What changes is the positioning and outreach approach and both are covered inside the program. Most cohorts include a mix of consultants, coaches, and people building B2B products.
