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For corporate leaders who want multiple income streams

Get your first paying clients before you quit your job.

Career strategy consulting for corporate leaders launching a fractional, consulting, or coaching business. Nail your positioning outside your job title, find message-market fit, and build a channel that brings clients to you.

70+
successful cases
1-1
individual work
12 yrs
as Product Leader
3 mo
first client guarantee
Deloitte PwC METRO Zalando Decathlon Adyen
Clients include leaders from
Victoria Sheer

Does any of this sound familiar?

These are the thoughts I hear most often from the corporate leaders I work with. If one of them is yours, you're in exactly the right place.

"I have the expertise, but I don't know how to actually sell it or convince the right client."

You spent 15 years becoming genuinely good at what you do. Selling it is just not the skill corporate taught you.

"I keep saying I'll start next year."

You've been saying it for two years. Maybe three. You keep waiting for more free time, but deep inside you know it will never come until you force yourself to start.

"Inside my company everyone knows what I do. Outside it, no one does."

You post on LinkedIn, the likes come from colleagues, and no client ever appears. Outside your company, nobody knows what you can do.

"I have an offer and a couple of network clients. Then it just stops."

Outreach gets ignored, nothing converts beyond people you already know, and you can't tell what's actually broken.

"One job used to feel safe. Now it feels like the risk."

Your entire income depends on decisions other people make. One reorg can change everything, and you have no say in it.

"My career has been non-linear, so it's harder for me to be taken seriously than someone with a clear path."

Your path doesn't fit a template. Clear positioning fixes that: it shows clients exactly what you are an expert in.

You're here because you know
the corporate path is not the only one.

You want to explore what your expertise is worth outside your company and stop depending on a single employer. Together we turn it into clear positioning, a working offer, and your first paying clients.

Let's build a business that fits you
Who am I and why I decided to build my own business

From corporate success to something more

Victoria Sheer
Career Strategy ConsultantProduct LeaderPersonal Brand Expert

Victoria Sheer

📌 Amsterdam
I spent 6 years building on the side while working full-time. I tried 10+ business models, so you can learn from my experience and save years of trying.
  • 12+ years in Product Leadership (SAP, Henkel, Aldi Süd).
  • 6 years building on the side: a 2,000+ member travel community, 15 conferences, university teaching, an OKR consulting company.
  • ~50% of my salary came from side business before I left corporate.
  • Built a sales accelerator — I invited 10 successful startup founders to shape the system from their practical experience. 70+ corporate leaders went through it.
  • Started my own consulting company on personal brand and LinkedIn optimisation: how to get clients organically through the right positioning and content.
Connect on LinkedIn

Client results

Real cases from my work: from positioning to paying clients.

Laila
Laila
MedTech Leader
Came with Wanted to start a coaching practice but didn't know where to start — and felt imposter syndrome about selling it.
↓
Built Defined a clear positioning as a Leadership and Career Mentor for Female Expats in Germany. One month into the program she got 7 paying clients through LinkedIn.
7 paying clients in 1 month Clear positioning
A
Andrea
Director of Data and AI
NDA
Came with Wanted to start fractional work but didn't even know where to start.
↓
Built Formulated her fractional offer, built a pitch and a consistent LinkedIn presence. Got 2 inbound requests in under 4 months.
2 inbound requests Clear offer & pitch Consistent LinkedIn presence
Barbara
Barbara
Head of Product
Came with An idea to create a community for expats. During validation together with me she found no potential there — but spotted another promising niche.
↓
Pivoted and built finbrave.com — organised first meetups in Hamburg, launched the website, built a LinkedIn brand and content strategy, and got first leads. Now she's launching an app under FinBrave with the tested use cases.
Launched finbrave.com First meetups in Hamburg First leads
Fernando Founar
Fernando Founar
Senior Manager
Came with Years of leadership experience at PwC and a clear instinct that it was worth something outside of a corporate title. He wanted to package it into a side business but didn't know how yet.
↓
Built Stagewise 360 a B2B communication consulting company for consulting firms. Ran and sold his first paid workshop before the program ended.
First paid workshop Founded Stagewise 360
Kobi Cohen
Kobi Cohen
Head of Brand
Came with A direction: organic marketing consulting for solopreneurs. No clear offer and a nagging sense that the idea wasn't quite right yet.
↓
Pivoted and built Realised the original idea wasn't scalable. Shifted focus to AI content operations for businesses and landed an agency and a Head of a VC from Palo Alto as clients during the program.
Pivoted his idea 2 clients Consistent LinkedIn presence
Evgeniy Gerasimovich
Evgeniy Gerasimovich
Senior IT Manager
Came with 10+ years in DAM and PIM and an idea to consult SMEs on it. It made sense on paper but once he started validating, he realised the idea didn't actually excite him.
↓
Pivoted and built Dropped the original idea, followed his real interest in real estate investment, formulated a new offer around it and got 3 paying customers.
Pivoted his idea 3 customers
Bogdan Arizancu
Bogdan Arizancu
Software Developer
Came with His cousin was struggling to reach international audiences on YouTube. Bogdan saw the problem up close and came in with an idea to fix meta tag translation for creators.
↓
Built LingoLyft micro SaaS automating multilingual metadata for YouTube creators. On the side, he built a freelance Webflow practice and landed a stable client pipeline on Upwork.
100+ waiting list signups Shipped several offers
Ekaterina Vtornikova
Ekaterina Vtornikova
Change Manager
Came with A desire to coach ambitious women but no clear positioning, no offer, and no idea how to turn that intention into something people would pay for.
↓
Built Redefined her positioning as a Leadership Coach and Sparring Partner in Transformation. Got her first paying clients and built a consistent LinkedIn personal brand from scratch.
Changed positioning First paying clients Consistent LinkedIn presence
Nadzeya Bulakh
Nadzeya Bulakh
Operational Excellence
Came with Strong financial consulting expertise but no clear idea how to offer it B2C. She knew what she was good at but couldn't see how to turn it into a business that would actually sell.
↓
Built Narrowed her target to expats, shaped a clear offer around it and ran her first workshop. Built out a marketing plan beyond LinkedIn.
First workshop organised Clear B2C offer
For corporate leaders with 15+ years of experience, ready to build their business and personal brand outside the 9-5

My offer

Portfolio Career Strategy Session

Best for professionals who want clarity first — a 90-minute portfolio review, but for your career.

  • 90-minute 1-1 session
  • A map of your potential income streams
  • A clear roadmap how to start
  • Clarity on a realistic timeline, expectations, and your positioning
Result: you know which income stream to build first, and exactly how to start.
Does not include execution support
Price on request
Book a free chemistry session
Can be paid from your corporate training or coaching budget
1-1 Mentoring Package

Best for professionals ready to go all in on getting their first clients, with execution support and accountability.

  • 10 focused 1-1 sessions
  • Offer, positioning & sales pipeline built with you
  • Audited landing page that converts clients
  • LinkedIn personal brand
  • Execution and accountability coaching throughout
Result: clear personal positioning and your first offer launched, with first paying clients.
Price on request
Book a free chemistry session
Can be paid from your corporate training or coaching budget
First Sales Guarantee: Get up to 6 months of 1:1 coaching at no extra cost until you land your first clients.

What clients say

Minerve Vicente
Minerve Vicente
Director Strategy & Transformation
«I experienced Victoria's personal brand positioning methodology and highly appreciated the rigour, structure and depth of her approach… a coherent narrative grounded in authenticity and proof. I highly recommend Victoria for helping professionals clarify and articulate their positioning.»
Barbara Surmanowicz
Barbara Surmanowicz
Head of Product
«What stood out to me is Victoria's ability to challenge — you don't need yes-sayers or praise, you need to be shown the blind spots in your idea. In a 1:1 coaching the progress can be even more efficient… she is now my go-to person to get started on my own.»
Laila Schmidt
Laila Schmidt
MedTech Leader
«She has a remarkable ability to lead others through complexity, cutting through the noise of competing ideas and doubts with calm clarity… Her background spanning corporate environments and her own solopreneurship journey gives her a uniquely credible and versatile perspective.»
Lorraine Valera
Lorraine Valera
Head of Product
«I really appreciate her honesty and clear feedback — she will tell it like it is even if you don't want to hear it (because you need to hear it). Down-to-earth, generous with her own experiences, and zero pretense — someone who's been in the trenches and genuinely wants to help you move forward.»
Guillermo Carmona
Guillermo Carmona
VP of Cabin & Digital Design Integration
«She has a natural way of connecting strategy with hands-on execution, making things happen. She brings a mix of vision and a very practical mindset, accelerating what it would take months to figure out in corporate.»
Jasmin Menz
Jasmin Menz
CPO
«Victoria brings deep product leadership expertise, especially when it comes to identifying and validating ideas… I'd recommend her to anyone looking for a sharp, generous and driven leader to work with — from idea validation to building, all with AI expertise.»
Kobi Cohen
Kobi Cohen
Head of Brand
«She brings an honest, direct and positive attitude to every interaction, and she has a great ability to analyze things quickly, assess what needs to be improved, and act on it… I strongly recommend her for any project, workshop or consulting session — she will come in and get things moving in the right direction.»
Dmitrii Sirotkin
Dmitrii Sirotkin
Engineering Manager
«My 1:1 side-project session with Victoria was incredibly impactful. She is a sharp listener who asks the right questions and provides immediate, actionable insights… a rare perspective that spans both multinational corporate strategy and early-stage startup agility. Her hands-on advice is truly top-tier!»

FAQ

What does working together actually look like?

We go through a structured sequence: positioning, offer, message-market fit, sales pipeline, first clients. Each session has one clear focus and practical homework, so you build step by step instead of planning forever. Most clients get their first paying client while we work together, and all of them leave with a tested system and a clear next step.

Will I have time for this while keeping my main job?

Yes. Sessions are 1-1 and scheduled around your calendar. Between sessions you need around 2–3 hours for homework. If you have been spending evenings reading about getting clients without making progress, you are already spending this time. You are just not getting results from it yet.

Is this about quitting my job?

No. You keep your job the entire time. This is built specifically for people who are not ready to quit and should not have to. You build something real alongside the salary. If at some point you want to make a bigger change, you do it from a position of strength, not a leap of faith.

What if I do everything and still don't get clients?

If you show up and do the work, you will make progress. That is not a marketing line, it is what the structure is built for. If you ever feel stuck, I offer additional 1-1 coaching at no extra cost until you get your first clients. I only take on people I genuinely believe I can help. That is what the free chemistry session is for.

I have already tried getting clients on my own. What will working 1-1 change?

Solo trying has no feedback loop. You do not know if the problem is the offer, the message, the channel, or the targeting, so you keep adjusting the wrong thing. Together we diagnose what is actually broken — I have solved the same problem myself and with 70+ clients. And you get accountability: every session ends with clear steps and homework, so you keep moving instead of overthinking.

How do I become visible outside my company?

That is a positioning and visibility problem, and LinkedIn is where we solve it. First we define what you want to be known for outside your job title. Then we turn your profile and content into a channel that builds visibility with the right people. Done consistently, LinkedIn becomes your main source of opportunities and clients — they come to you, instead of you chasing them.

What is the difference between freelance, fractional, and coaching?

Freelance means selling your hours for project work, often through platforms, and competing on price. Fractional means owning a leadership function for one or a few companies part-time — for example, two days a week as their Head of Product — at senior rates. Coaching and consulting mean packaging your expertise into your own offer and selling it directly. All three monetize the same expertise differently. In our work we find which fits you best, and many of my clients combine them into multiple income streams.

Will this work for a fractional, consulting, or coaching business?

Yes. The client acquisition mechanic is the same across all three. What changes is the positioning and outreach approach, and both are covered in our work together.

Should I book the strategy session or the mentoring package?

The strategy session is for clarity: in 90 minutes we map your potential income streams and how to start. The mentoring package is for execution: we work together on your positioning, offer, and sales pipeline until you get your first clients. Many people start with the session and upgrade later — and the free chemistry session helps you choose.

5 star rating 4.8

Trusted by 70+ corporate leaders

Book a free chemistry session
Laila Barbara Kobi Cohen Fernando Founar Karina
70+